Purpose Vision And Core Values
Our Purpose:

Partner with small-scale coffee farmers, connect communities, and inspire conscious consumption... one great cup of coffee at a time.

We do this by:

Roasting and brewing fantastic organic, fair trade coffee;

Building long term friendships and direct business relationships with farmers and their communities;

Getting more money into the hands of hard working coffee farmers;

Working to help our customers to succeed; and

Building a community within and around our company - one smile, helping hand, and pat on the back at a time.

Our Vision:

A business world in which open, honest, fair, and direct relationships connect and positively impact producers and consumers and everyone in between.

Our Core Values:

Be Fair (Fair Trade)
Build Community
Celebrate All People
Walk the Talk
Do the Right Thing
Smiling Customers
Be Kind